LOGO MAT DESIGN: HOW TO PREPARE YOUR LOGO

Files, colours, contrast and placement for a custom entrance mat

LOGO MAT DESIGN: SIX STEPS TO A MAT THAT READS FROM THE DOOR

Good logo mat design starts with a vector logo file, two or three strong colours and high contrast. Place the logo to face visitors as they enter, centred on the line of travel, and frame it with a border. Matrium then prepares a free digital mockup on a photo of your own entrance, before you order.

By Matrium | Last updated: 31 October 2026

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WHY LOGO MAT DESIGN DECIDES HOW YOUR BRAND READS

A mat is seen from a distance, from above and often under moving feet. A detailed logo that looks fine on a screen can disappear on the floor. Matrium says many entrance mat projects go wrong for simple reasons: the logo is too small to read from the doorway, the colours look different on the floor than on the screen, or the size does not match the recess. Careful logo mat design removes those risks, and the digital proof lets you approve everything before production.

LOGO MAT DESIGN RULES THAT WORK

These rules come from the design guidance Matrium gives customers. Apply them to your own artwork before you send it.

Design rule	What to do	Why it works
Contrast	Use a pale logo on a dark mat, or a dark logo on a pale mat	It reads from a distance and looks confident in a lobby
Simplicity	Keep to a few strong shapes and two or three colours	Fine details disappear under shoes
Placement	Face the visitor as they enter, centred on the line of travel, with a border that frames the logo	The logo is seen first, not hidden at an edge
Colour	Give the Pantone or brand colours; choose a base colour that hides dirt or one that makes a pale logo stand out	Matrium matches colours as closely as the material allows
Shape	Rectangle, circle, arch or custom outline	Shape can follow the architecture of a hotel or store
File	Send a vector logo; if you only have an image, we can redraw it	The logo prints sharply at any size

LOGO MAT DESIGN FOR EVERY SECTOR

The design brief changes with the building. These notes show how the same rules apply in each sector.

HOSPITALITY

The First Impression.
A hotel can see its crest in the centre of an aluminum mat, framed by a border that matches the revolving door. Good logo mat design keeps the crest simple.

EXPLORE GALLERY

Create a lasting impression and protect your multi-tenant building’s high-traffic floors with Matrium’s custom corporate and retail plaza entrance mats.

Create a welcoming, professional first impression and safeguard high-traffic floors with Matrium’s custom branded logo mats for healthcare facilities.

Enhance your entrance and safeguard high-traffic floors with Matrium’s custom branded blue logo mats, tailored for distinctive corporate and retail properties.

Deliver world-class hospitality and safeguard high-traffic floors with Matrium’s custom branded hotel logo mats, engineered for luxury entrances.

Welcome travelers and safeguard high-traffic floors with Matrium’s heavy-duty custom logo mats, designed for airport terminals and transportation hubs.

HEALTHCARE

Uncompromising Hygiene.
A clinic can choose a calm blue mat with a simple, readable emblem. Strong contrast and a simple logo mat design help patients read the entrance quickly.

EXPLORE GALLERY

Honor public service and protect high-traffic floors with Matrium’s heavy-duty custom logo mats, designed for municipal and emergency facilities.

Establish a professional, hygienic first impression and protect high-traffic floors with Matrium’s custom healthcare logo mats for medical facilities.

Establish a welcoming, professional first impression and protect high-traffic floors with Matrium’s custom branded logo mats for healthcare facilities.

Create a reassuring, professional first impression and protect high-traffic floors with Matrium’s custom branded healthcare logo mats.

Promote a clean, professional standard and safeguard high-traffic floors with Matrium’s custom branded healthcare logo mats.

Establish a professional, hygienic first impression and protect high-traffic floors with Matrium’s custom branded healthcare logo mats for medical facilities.

RETAIL

Branding That Lasts.
A supermarket can choose a bold, high-contrast mat that stands out at the door and guides customers inside, repeated across every store.

EXPLORE GALLERY

Create a striking first impression and safeguard high-traffic floors with Matrium’s custom corporate and retail plaza logo mats.

Elevate your storefront and safeguard high-traffic floors with Matrium’s custom branded luxury retail logo mats.

Enhance your storefront and safeguard high-traffic floors with Matrium’s custom branded blue logo mats, tailored for luxury retail properties.

Create a welcoming, engaging first impression and protect high-traffic floors with Matrium’s custom branded logo mats for schools and learning centers.

Elevate your storefront and protect high-traffic floors with Matrium’s custom branded grey logo mats, designed for luxury retail properties.

Elevate your storefront and protect high-traffic floors with Matrium’s custom branded grey logo mats, designed for international retail properties.

CORPORATE

Professional Identity.
A bank can see the same logo mat design repeated across fifty branches, with the same size and colours everywhere.

EXPLORE GALLERY

Command attention and protect your high-traffic floors with Matrium’s custom red corporate headquarters logo mats, engineered for maximum durability and visual impact.

Elevate your corporate lobby and protect high-traffic interior flooring with Matrium’s heavy-duty commercial entrance mats, designed for uncompromising durability and style.

Elevate your commercial trade center or retail facility with a bespoke green Matrium logo mat, engineered for high-traffic durability and striking brand visibility.

Project absolute professionalism and reinforce your corporate brand identity while safeguarding high-traffic floors with Matrium’s custom corporate logo mats.

Make a bold, unforgettable statement and safeguard high-traffic floors with Matrium’s custom red commercial logo mats, tailored for prestigious corporate entrances.

Project absolute sophistication and safeguard high-traffic floors with Matrium’s custom corporate logo mats, tailored specifically for modern global enterprises.

RESIDENTIAL

Crafted Luxury.
Residential lobbies can use circles, arches or custom outlines. Ask for two or three versions and compare them on screen.

EXPLORE GALLERY

Create a prestigious first impression and safeguard high-traffic floors with Matrium’s custom corporate logo mats, tailored specifically for luxury commercial properties.

Elevate your luxury residential property entrance and safeguard high-traffic floors with Matrium’s custom commercial logo mats.

Elevate your residential lobby and safeguard high-traffic floors with Matrium’s custom branded dark grey logo mats, designed for luxury apartment buildings.

LOGO MAT DESIGN VERSUS A BLANK DOORWAY

A blank mat protects the floor but says nothing. With a clear logo mat design, the same mat also welcomes visitors by name. There is no extra charge for adding a logo to any Matrium mat, and the mockup is free.

Too small
A logo that is too small cannot be read from the doorway.

Too detailed
Fine details and many colours disappear under shoes.

Wrong colours
Colours can look different on the floor than on the screen.

Digital proofing
You see the exact size, colours and position of the logo on a picture of your own entrance.

Compare versions
Ask for two or three versions, on different systems, colours or borders.

Approve in one message
Mockups can be shared by email with managers, architects and owners.

SIX STEPS TO READY LOGO MAT DESIGN

Follow these six steps to get your logo mat design ready. They match the four-step digital process on our free custom entrance mat design page: capture your space, map your space, upload your logo and review our design.

Photograph the entrance from the doorway looking outward and from outside looking in.
Measure the area. Note the width and length in centimetres.
Find your best logo file. A vector file is ideal; if you only have an image, send it and we can redraw it. Vector graphics stay sharp at any size, while enlarged raster images blur or pixelate (Adobe: raster vs. vector); common vector formats include SVG, EPS and AI.
Choose two or three colours and give the Pantone or brand references.
Pick the system. Soft PVC reproduces fine detail and gradients, aluminum uses inserts in contrasting colours inside a strong frame, and spaghetti and tire pattern mats carry bold logos.
Review the mockup and tell us about changes before production starts.

Logo mat design: quick answer

For effective logo mat design, use a vector logo, two or three colours, strong contrast, a centred position facing the visitor and a framing border. Review the free digital mockup, then approve the size, colours and logo position before production.

Every order starts from a single piece and is quoted per square metre. Explore the entrance matting systems, including soft PVC logo mats and aluminum entrance matting. Matrium is part of The Momentum Holding, operating in 27 countries with manufacturing excellence since 1978. To start, use the form on this page, visit the contact page or write to [email protected].

Logo mat design: frequently asked questions

What file do I need for logo mat design?

A vector logo is best. If your logo is only available as an image, send it and Matrium can redraw it so that it prints sharply at any size.

Is there a charge for the logo mat design?

No. The design and the digital mockup are free with no obligation to order, and there is no extra charge for adding your logo to a Matrium mat.

Can I change the colours?

Yes. Mats are made in any colour, and Matrium matches your brand reference as closely as the material allows. Soft PVC mats use Pantone colour matching.